Why Your Business Needs Lanyards

Why Your Business Needs Lanyards

 

This blogpost delves into Why Your Business Needs Lanyards and how they can raise your brand awareness. Imagine you’re at the office, at a conference, or even at school. What common thing would you notice in all three different places?  Come on, it is not unending lectures of your seniors, nor is it coffee or a lot of stationary lying around. I mean, yes, they do exist, but we are not talking about them here. And after three unsuccessful guesses, here’s your answer- Lanyards!

Lanyards are handy straps made of fabric you usually wear around your neck, especially in schools and corporate settings. You can call them ID straps, badge holders, or ID laces- however you like it. The most popular material are sublimated polyester lanyards which allow for logos and text to be printed in full colour and fine detail for a great result. 

Although lanyards have multiple uses across multiple settings, they are getting quite popular in the business world. Why, you ask? Well, lanyards can be an awesome marketing tool for your business with their customizability. Moreover, they are an ideal blend of style and utility. There are several other reasons your business should have lanyards.

This article will give you an overview of lanyards and six solid reasons why your business needs Lanyards. So, ready? Let’s dive in!

What are lanyards?

 

Lanyards are cords or straps that are often worn around the neck and come with a clip or connector, usually holding your ID documents. The strap is constructed of materials such as nylon, cotton, elastic, or polyester and can be used in a variety of settings. It can be used to store ID cards, keys, and other tiny objects that are easily misplaced. Businesses can differentiate themselves by using branded lanyards. They can also have various accessories attached to them such as retractable pull reels which are perfect for key fobs to gain access to buildings. 

Each company’s lanyards are personalised with their brand names, logos, and other information written on them. Primarily designed as an identification tool or holding small things, lanyards are capable of making your marketing efforts a breeze. Not only that, they can be useful to your business in ways you may not even have an idea of!

Let’s explore a few reasons for using lanyards in your business ahead!

 

6 Reasons Why Your Business Needs Lanyards

 

Lanyards serve a vital function in creating a more pleasant working atmosphere and increasing employee satisfaction. But it’s not the end. Lanyards can serve you in ways that are beyond your thinking. Let’s have a deeper look at six reasons why your business needs lanyards:

• Easy interaction

Lanyards, particularly in bigger organisations, can help bring staff closer to their fellow workers and customers. Employees can address one another by first name with clearly noticeable IDs. This contributes to a warmer, healthier working environment. Your staff will not only be happy, but they will also be more productive at work. A pleasant workplace environment can have a positive impact on clients. 

Prospective clients or customers can quickly and effectively recognise and get in touch with the right person when workers’ names and departments are clearly displayed on their IDs. This seamless communication not only improves customer satisfaction but also develops connections within organisations, eventually contributing to a more peaceful and productive work environment.

• Sustainability

The world is now becoming more and more eco-conscious. Businesses are concerned about the climate more than ever. They’re looking for eco-friendly and sustainable solutions to keep pace with the world. That’s where eco-friendly lanyards come into the picture. With lanyards made from recycled materials such as rPET (recycled polyethylene terephthalate- recycled plastic) and recycled polyester, you can actively make efforts to reduce your carbon footprint.

The good thing? You can also cut down your energy consumption significantly and minimise wastage. Moreover, using eco-friendly lanyards shows your commitment to the environment and sustainability, fostering a positive image of you in front of employees, clients, investors, and partners.

• Doesn’t hurt your pocket

Every penny counts! Solutions that help businesses cut down their costs are nothing less than a blessing. Lanyards are cheap marketing tools when customized and ordered in bulk. Branded lanyards will bring you the same outcomes as a huge billboard, and that too at just a small portion of the total advertising cost. Sounds profitable, right? You can use them as free giveaways and gifts at trade fairs, conferences, and big trade events.

Moreover, choosing durable materials can help you save further costs as you will eliminate the need for frequent ordering. This will be beneficial if you’re ordering lanyards for your employees and other office staff as ID holders. In all cases, lanyards will serve you as an inexpensive marketing tool by increasing your brand exposure in the long run. They are also available in simple plain colours such as red, blue, yellow, white and black if you do not want any customized print included. 

 

• It will make your branding game stronger

Customised lanyards are the surprise element in your collection of marketing tools. Whether your employees are attending a huge event or simply taking a lunch break, your company’s name, slogan, and logo are prominently on display for all to see. Lanyards provide the same effect as billboards and signage at a fraction of the cost. Allow your lanyards to speak for you by displaying contact information, social media connections, website data, and mission statements – all in one little package.

It doesn’t end here! Lanyards that are personalised go above and beyond. They raise brand recognition, provide continual exposure, provide networking opportunities, elevate professionalism, and work well as promotional freebies. Many companies use printed lanyards as part of their branded merchandise at events such as conferences or trade fairs to stand out from the crowd. 

 

• Convenience at its best

Lanyards serve as a convenient solution to businesses in more than one way. These versatile items are intended to make your workplace easier by putting important things such as ID cards, keys, and even tiny tools within easy reach. No more squandering time looking for misplaced stuff. Lanyards help to streamline your process, resulting in increased productivity and smoother operations.

Lanyards provide an endless number of convenient solutions. They increase security by prominently displaying identity badges or access cards, ensuring that only authorised workers get access to restricted locations. Lanyards increase brand awareness by boldly displaying a company’s logo, colours, and slogan, transforming them into a physical expression of brand identification. 

 

• Satisfied employees

When you use lanyards in your business, you see happy and satisfied employees. As a leader, you’re aware of the importance of unity and team spirit among workers. Lanyards reinforce unity and promote a cohesive team atmosphere among employees. When employees know that they’re representing their company and brand, their confidence reaches another level. 

There is a sense of belonging, which is reflected further in the form of increased job satisfaction, especially in client-facing roles. On top of that, the added security given by access control systems linked to lanyards provides employees with peace of mind, knowing their workplace is safe, which promotes job satisfaction.

 

Conclusion

Now that you’re well-equipped with all the knowledge you need on why businesses love lanyards, don’t you think you should also think about using them in your business? While lanyards would offer multiple benefits to you, they’re highly popular because of their ability to be customized. You can get your lanyards customized with your preferred design, logo, colour, and even material. However, the ones made with eco-friendly and recycled materials are gaining traction these days. 

So, why wait? Make lanyards an integral part of your business by clicking on the button to start designing now. Witness your business running the ladder of success in the long run with these custom printed lanyards with logo and text in full colour. You will now definitely understand Why Your Business Needs Lanyards and how effective they can be.