Ultime Guide to Merchandise
READ ON WITH OUR INFORMATIVE ULTIMATE GUIDE TO MERCHANDISE
Get great Promotional Product ideas with our helpful Guide
Ultimate Guide to Merchandise
Add your logo & text
Get ready for our informative and helpful Ultimate Guide to Merchandise where we offer some great product ideas for your next promotional product requirement. When you’re new to the market, or customers are new to your brand, it can take some time before they completely get to know your brand. But did you know that more than 90% of people who receive promotional gifts or giveaways from businesses are most likely to recall brand names easily?
No matter how big or small your brand is, promotional merchandise can be a great marketing tool for you. From raising your brand recognition to increasing customer retention, promotional merch is that friend you didn’t even know you needed. And that’s not all you can also support the environment and attract eco-conscious customers by providing eco-friendly, recycled, or biodegradable promotional items.
However, the real challenge comes when you’re faced with choosing the right promotional merch- How do you decide which item would be perfect to give away as a promotional item?
Don’t worry; we’ve got you covered. All you have to do is read this ultimate guide to make the most of promotional merch for your business. We will briefly introduce what promotion merchandise is, provide some creative promotional merch ideas, highlight the benefits of having promotional merch for your business, and offer some tips for choosing the right promotional merch, all while keeping environmental sustainability in mind.
What is promotional merchandise?
Promotional merch or merchandise, often known as promo products, refers to items imprinted with a company’s logo or slogan and distributed or sold as part of a marketing or branding initiative. These things can range from commonplace items like pens and tote bags to more distinctive and personalized items such as branded USB drives or water bottles. Many companies give branded merchandise to their staff members to use or wear during their daily life. Additionally some organisations use promotional merchandise to increase their brand awareness and distribute items for free at events such as trade fairs or conferences. There is a reason that some of the worlds largest companies focus so much time and money on their own branded products – simply because it works so well.
The purpose of promotional merchandise products is to raise brand recognition, build consumer loyalty, and support a company’s overall marketing initiatives. These items serve as physical reminders of your business and can have a long-lasting impact on your target audience. Top quality merchandise is critical to the successful implementation of the initiative and a great item can be worn or used regularly for an extended period of time. The longer the item lasts, the more reminders the person using it has of the company and its products or services. Let’s take an example of a bottle opener branded with a beer suppliers logo or slogan. Every time the person uses the opener they are met with the brands logo and reminded of that product. When they are next in the supermarket subconsciously they will be drawn to that brand as they see it so regularly.
Key Points; Ultimate Guide to Merchandise
- Minimum order from as little as 100 units with printed logos
- Choose from various products such as bags, pens, notebooks + bottles
- Add your company logo and text as applicable and edit the design
- Choose from bamboo materials, recycled plastic and metal or cork
- Discounts for bulk orders over 500 units - and over 1,000 units
- Production time of approximately 2-3 weeks from when order is placed
- Ideal for those looking for a environmentally friendly option
- Colours can be matched to your corporate colour scheme for best results
- Speak to our sales team for a proof of how the items would appear
Branded Merchandise at Amazing Prices!
Below find a list of our most popular branded merchandise items and the indicative prices. Our online catalogue has over 10,000 products to choose from so this is just a small taste of what we can offer.
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Plain Black Lanyard
€0.50 – €1.00 -
Plain Blue Lanyard
€0.50 – €1.00 -
Plain White Lanyard
€0.50 – €1.00 -
Plain Green Lanyard
€0.50 – €1.00 -
Plain Yellow Lanyard
€0.50 – €1.00 -
Woven Lanyard
€2.52 -
Nylon Lanyard
€2.88 -
Polyester Lanyard
€1.98 -
Plain Red Lanyard
€0.50 – €1.00 -
Sublimated Lanyards
€1.96
Stop wasting time and money. Create customized branded merchandise here
Ultimate Guide to Merchandise ideas
Promotional merch ideas
Here are some of the awesome goodies to give away or use as promotional items for your next campaign. We have listed a few of our top selling items and all of them are available with different models and styles. For those who are looking for freebies then we suggest a lower priced item to keep within budget. If your item is to be given to staff, clients or even sold then we suggest a more premium product:
- Tote bags – perfect to carry items and available in a variety of models styles sizes and materials such as recycled plastic
- Branded pens – literally hundreds of styles to choose from to suit every budget
- Keychains – small and effective with low prices, ideal for freebies and giveaway items
- Printed t-shirts – various models available for men, women and kids
- Customized USB sticks – a highly useful tool that is very common in modern life
- Eco-friendly Notepads – available in recycled paper and with soft or hard cover options
- Baseball Caps – a fantastic option for clubs or teams to show their togetherness
- Reusable Water bottles – keep hydrated with these bottles in various sizes
- Office items – branded stationery to use both in and out of the office
- Umbrellas – keep the rain (or sun) off you with these great products
Why is promotional merch so important for your business?
We are in an age where everybody is competing to sell something. And selling is not a one-time thing. Companies have to come up with innovative ways of marketing to keep themselves relevant and establish a powerful presence in the market. One such out-of-the-world tactic can be the use of promotional merchandise.
From being an affordable marketing tool to leaving a long-lasting impression, here’s why you need to incorporate promotional merchandise in your business:
Affordable advertising tactic
Promotional products are an affordable method of advertising. Distributing branded merchandise can reach a larger audience at a lower cost than traditional types of advertising like print or television. The per unit costs of these items are so low. So much so that one pen, cup, or bag with your brand name can be used multiple times, giving your brand repeated recognition.
A tangible representation of the brand
Promotional products serve as a tangible representation of your brand. You can give customers a sense of belonging and familiarity by affixing your logo and corporate identity to these products. Consider using recycled or biodegradable materials for your promotional products to adhere to environmentally concerned standards. This not only demonstrates your company’s dedication to sustainability but also appeals to customers who care about the environment.
Reciprocity rule
The rule of reciprocity says that when you offer people something for free, they are naturally likely to give it back to you. When you offer people free promotional products, they will engage more with the business in return. By offering your customers practical and well-designed merchandise, you give them reasons to interact with your company, strengthening goodwill and potentially spurring sales.
Fosters meaningful connections
Promotional merchandise can help establish a personal relationship with present and potential customers. Giving someone a branded item as a gift shows your admiration for them and highlights how important they are to your company. This, in turn, improves the emotional bond people have with your brand and fosters genuine and meaningful connections that are not only good for your business in the short term but for the years to come.
Leaves a lasting impression
You know, everyone is already in the race to do something different. Something that can help them stand out among the crowd. But as easy as it sounds, making a lasting impression is not that easy in the business world. But promotional merch can give you a starting point, at least. From tote bags to reusable water bottles and eco-friendly notepads, these products are highly customizable and are ideal for prolonged usage. This means they are in close proximity to customers, increasing the likelihood of long-term and repeated exposure.
These are just a few ideas from our Ultimate Guide to Merchandise. If you wish to speak to our sales team who can offer advice and feedback then reach out to us via email or drop us a message. With years of experience in the promotional product industry we are here to help you stand out from a crowded field.
Guide to Merchandise Products
How to choose the perfect promotional merchandise for your business
Someone has said it right, “When people have too many choices, they make bad.” Choosing the right promotional merch can get tricky as well as overwhelming when you are presented with a multitude of options. Let us make it simpler for you below:
Set a goal
When choosing promotional products, it is critical to establish specific goals that match your entire marketing objectives. What do you expect to achieve with your marketing campaign? Do you want to boost sales, reward customer loyalty, or make your brand more visible? Setting defined and measurable goals, such as attracting a certain number of new customers or increasing website traffic by a certain percentage, allows you to choose branded merchandise that corresponds with these desired outcomes.
Understand your audience
You need to have an in-depth understanding of your customer’s preferences, interests, and demands to maximize promotional impact. Use market research, demographic analysis, and consumer surveys to learn more about people’s lifestyles, their buying patterns, and what resonates with them. For example, if your audience is tech-savvy, you can give them branded USB drives, or if the majority of your audience consists of students and working professionals, you can opt for tote bags, pens, and notepads.
Keep longevity in mind.
While it may be tempting to purchase trendy or low-cost stuff, do not compromise with quality and durability. Look for items that are long-lasting, useful, and practical. Your promotional merch should be developed and manufactured for long-term daily use, ensuring that your brand remains visible and memorable for an extended length of time. Investing in high-quality promotional merchandise will raise your brand’s perceived value and keep it at the very top of your customer’s minds.
Stand out with high-quality merch.
A lot of companies are using promotional merchandise to differentiate themselves from the crowd, and the competition is getting tougher than ever before. Now, one way you can stand out is by offering high-quality merch to your prospects. It will benefit you in return by reflecting the excellence of your brand. Choose materials, designs, and manufacturing procedures that demonstrate great expertise. Unique and high-quality items will leave a great impression and generate referrals via word-of-mouth.
Stick to a budget.
While quality is vital, it is also critical to keep within your budget. Set an estimate of the budget for your promotional item campaign, quantity needed, customization possibilities, and any additional expenditures such as packing or delivery. That way, you’ll be able to filter down the choices and choose cost-effective options that correspond with your brand image and objectives without sacrificing quality or its impact.
Usability is important
Prioritise things that are useful and worthwhile to your target audience when choosing promotional merchandise. The more useful and relevant the product is to their daily lives, the greater the chance they will use it on a regular basis. Merchandise that provides beneficial features, such as eco-friendly water bottles, tech accessories, or personalized notebooks, can keep your brand at the forefront of your customer’s minds and establish a favorable brand association.
Do your research with our Ultimate Guide to Merchandise
A thorough research is required to make informed choices concerning promotional merchandise. Examine industry trends and what competitors offer to find any gaps where you can differentiate yourself. Study your target audience’s preferences and demands, obtaining information through consumer surveys, focus groups, and online analytics. Use this information to select merchandise that is in line with current market demands.
FAQs about our Ultimate Guide to Promotional Merchandise
What is the aim of promotional products?
The aim of promotional products is more than just displaying a logo. They act as a tangible manifestation of your brand and build a relationship with clients and potential clients. Not only that, if done right, marketing with promotional merchandise can give you way better results than traditional marketing initiatives. However, It is also critical to look at how these products are impacting the environment.
How can I order sustainable merchandise?
Merch Monkey recognizes the importance of sustainability. This is why we offer a diverse selection of eco-friendly, recycled, and biodegradable products. By selecting environmentally friendly solutions, you can effectively market your company while making a positive contribution to our mother planet. Take a moment and explore our selection of eco-friendly products that you can personalize with your company logo. Let’s embrace responsible marketing and step up our branding game!
How long does Promotional Merchandise take to make?
Most customized branded items have a production time of about 2-3 weeks as standard. We offer an express service which can be done in 7-10 days on certain products. The production time also includes delivery to any European address. If you have a specific deadline please contact our sales team who will be able to assist.
How much is Branded Merchandise?
The price differs for each product that we offer and a guide to the prices can be found on our catalogue. The price is calculated on three main points; first the quantity required, second the number of colours in a logo, and third the desired print method. Once these are confirmed we can provide a quote together with a digital proof of how the items could appear with your logo printed onto them.
Ultimate Guide to Merchandise
By embracing eco-friendly branded merchandise, your business can make a sustainable statement and connect with environmentally conscious consumers. The advantages of incorporating these products into your marketing strategy are numerous, from standing out from the competition to boosting your brand reputation and driving customer engagement. Choose from the innovative Promotional Merchandise Ideas mentioned above and consider partnering with Merch Monkey to find the perfect eco-friendly promotional products that align with your brand values. Sustainable Merchandise products are all fully customizable and can be be printed to include logos and text in colour. We are continuously updating and adding new products to our catalogue so be sure to check back regularly or request a specific item from our sales team who will be able to work on a quote and digital proof for you.
Perfect sustainable pen
Compostable and eco friendly
Made from RPET material
This page has information about our fantastic Ultimate Guide to Promotional Merchandise and how these can work for your organisation, business or club. We offer thousands of customized merchandise products through our online catalogue. All of these can be printed with a logo to fully personalize them. Note that the items on this page are just a small selection of our top selling items and we can supply bespoke items on request from customers. We have over 10,000 products available via our online catalogue and they are all fully customized to include logos and text or other information. If you have a specific deadline that you require items by then please inform us and we can then confirm if the date can be met.
Contact our sales team via email or phone for any other queries you may have about our Promotional products for your organisation. We have various types of material such as recycled plastic, bamboo, metal and cork. Our unique online designer tool allows for an indication of what the product would look like when printed. Final digital proofs are available once an order is processed and paid. Logos in vector format are required for best print results.
Stop wasting time and money. Customize your Branded Merchandise Products