The Power of Promotional Merchandise

The Power of Promotional Merchandise

 

The Power of Promotional Merchandise is so important nowadays with the era of the internet and Instagram, where digital marketing prevails high. Everything happens with a click here, and businesses have almost forgotten the importance of personal connections with their customers. Little do they know how dramatically it can drive up their sales!

But we are here to remind you of the power of real connection with customers. Guess what can help? Well, it’s our very own hero—branded merchandise. Not only does it help you in better brand recognition, but it will go a long way in building meaningful connections with your customers that, in turn, increase customer engagement. 

Want to know more? Let’s dive into this blog, where we will first cover all the benefits of branded merchandise and then offer you some tips on how to successfully increase your brand’s recognition and improve your relationship with customers.

Benefits Of Branded Merch In Marketing

Promotional merchandise such as notepads, tote bags, printed shirts, and even coffee mugs, you name it! All of them are an important component of the present-day marketing strategy. The Power of Promotional Merchandise can be found in many useful products that are worn or used multiple times a day. Let’s briefly get to know the benefits of these amazing branded merch in marketing:

• Brand Recall and Recognition

The effectiveness of promotional products is demonstrated by their capacity to increase brand recall. In the BPMA study, 66% of the participants remembered the branding of the promotional products they received. This statistic demonstrates the products’ long-lasting influence since customers associate these products with increasing brand recognition.

• Customer Loyalty

In a study conducted by BPMA, a staggering 79% of the participants indicated they would do business again with the company that gave them promotional products, highlighting the role of these items in nurturing customer loyalty. By giving them something physical, you speak to all of their senses and help them understand what your business is all about. 

• Cost-effective advertising

Promotional items are a successful form of advertising that often just costs as little as £1 per unit. The value of promotional products becomes clear when compared with the significant costs involved with other advertising mediums like print or television media. They provide a phenomenal return on investment (ROI) when compared to these conventional types of advertising, which makes them a desirable option for companies trying to make the most of their marketing budget.

• Tangible Form Of Advertising

Branded merchandise is a durable and tangible type of advertising. Unlike a print or broadcast advertisement that could be quickly forgotten, branded products can be used and viewed frequently. This aids in keeping a company’s branding and message in the sights of customers. Additionally, customers who utilize branded products spread the word about the company to those around them.

• Extended reach

Promo merchandise widens the audience for a brand’s message. These gifts often lead to accidental brand ambassadors. They spread the brand’s message into numerous social and professional environments as they use and show these products in their daily lives, possibly reaching a larger audience than the original audience in mind. This word-of-mouth marketing effect increases brand awareness and has a far-reaching impact beyond the initial recipients.

How to Boost Brand Visibility Using Branded Merch

• Choose merchandise that is consistent with your brand and its value.

Make sure to pick out products that truly align with your business and the brand value. The merchandise should send your brand’s message across so that your brand is visible for all the right reasons. If you are a company that focuses on sustainability then be sure to check out eco friendly merchandise products made from items such as bamboo, recycled plastic and metal. 

• Your Logo should be easily recognisable

Don’t get too flashy with your logo’s design. Keep it simple yet recognisable. Do not add too much information on the branded merchandise if not much space is there. Your customers should be able to recognise your brand from a distance if they have to.

• Be creative and Unique.

You can be as creative as you can get with your merchandise. For example, you can add funny quotes along with your brand name on printed t-shirts if being funny matches your brand identity. But make sure that the branded merchandise grabs attention and gets recognised easily.

• Free Giveaways

Another way you can make your brand stand out is by giving away free products. Get them prints with your brand name and organise free giveaways such as contests, as an appreciation or gratitude to your existing customers, etc. It can be anything and given to either staff or guests who visit your premises. 

Improve your Customer Engagement With Your Own Branded Merchandise

 

• Get to know your customer.

If you want better customer engagement, it all starts with connecting with your customers and understanding their needs. Before you can send out your branded merch in the market, get to know who you are designing it for, and half of the battle is solved.

• Add a personal touch to the merchandise.

Customers love it when brands send them personalised products. Let’s say it’s your customer’s birthday, and you are sending them a free promotional gift. Make sure to personalise it with their names on it. It helps in creating a meaningful bond, and customers’ loyalty towards the brand also increases.

• Spark Conversation with powerful CTAs

You can also add QR codes, website links, etc, to your branded merch to encourage interaction. You can add links to the campaigns you want your customers to take part in. Make it as easy as you can for your customers to engage with your brand.

• Demonstrate Social Responsibility with Eco-friendly Merchandise

This is another high-impact strategy that not only demonstrates your commitment towards the environment. Various studies have proved that over 70% of Customers today want to do business with brands that promote environmental sustainability, and sending eco-friendly merchandise to your customers is the best way to keep them engaged.

Conclusion

And with that, we’d like to conclude our blog. In a nutshell, Branded merchandise is taking the world of marketing by storm. From improved brand visibility to better customer engagement, branded merch can do a lot more!

Now that you’re well versed with the ultimate power of branded merch, we assume that you, too, want to introduce branded merchandise to your promotion strategy. Then why wait? Check out our website, Merch Monkey, and explore a wide range of promotional merchandise. Find the one that fits perfectly for your business, and leave the rest to us! Get in touch with us today!